THE name of the game nowadays is collaboration.
According to Martin Lindstrom, the new way of marketing is making sure your brand has a human-like way of thinking—how to engage and add value for your customer. The trend is now moving from human-to-human engagement as opposed to business-to-business (or organization).
You see it also in crowdsourcing, in video collaborations by Youtubers amongst Youtubers, and even in GoFundMe. With all the negativity and hate that sometimes become the center of the news and of the world, collaboration is something I would like to see pushed more.
I can kind of understand why this doesn’t get attention—controversy, not collaboration, creates cash. It’s what happened with UFC’s McGregor vs. Nurmagomedov fight. And it’s what’s continuing to happen with rabid pro and anti-government supporters.
These are the types of news that create buzz and activity and get talked about, and it kind of stinks that negativity is being perpetuated because it seems to be more profitable.
But with the world getting crazier and crazier, one would think that the solution to that is to learn to band together and fix the problem instead of pointing the finger at a particular group of people.
However, I’m happy to see that many of my peers and acquaintances are learning to work with one another to make their world (locally, for now) a better and more vibrant place to live in.
Bisaya music is finally getting the push it deserves, artisanal food and beverages are slowly inching their way to recognition, and younger Cebuanos are not afraid to think and be open to new ideas and options.
Gone are the days of organizations lording it over everyone—now these people see the need to work together in order to reach a broader audience.
Collaboration should also be between the young (us millennials) and the old (Generation X and the Baby Boomers). I’ve seen the havoc that inter-generation rifts can cause, particularly in family businesses (I was basically born into one).
It’s not pretty how a decades-old business suddenly crumbles because the apo doesn’t know how—or want—to communicate with the lolo and titos and vice versa.
Millennials should learn to leverage on the wisdom (and support) of the older generations just as the older generations should leverage on the vigor (and fresh minds) of the millennials.
It may take a bit of work to find the middle ground between generations, but the benefits reaped will echo for two (or more) generations afterward.
Collaborate—partner up with like-minded people and see your ideas bloom and bear fruit. Two heads are always more than one (was that how the saying went?)