Mendoza: Understanding, utilizing media literacy

ON OCTOBER 8-13, for a period of six days, an attached agency of the Department of Education (DepEd), the national Council for Children’s Television (NCCT) conducted a two-run Understanding and Utilizing Media in Teaching (UUMT), A Seminar Workshop on Media Literacy Integration in the K to 12 Curriculum, for secondary schools for the first batch and secondary schools for the second batch.

Both batches were conducted at the Baywalk Hotel, Mati City. The training was spearheaded by the Office of the Schools Division Superintendent of Davao Oriental Division with the Curriculum Implementation Division (CID) headed by Dr. Ester Jean Pelayo and Mr. Joselito Dapitanon and Nancy Sumagaysay as co-chairs of the Technical Working Group (TWG). Completing the members of the TWG are Risadel delos Santos, Mary Grace Iray, Divine Belarmino, Mc Nouve Cobero, Rowena Bauyot and Apple Grace Awing.

The training-workshop is composed of lecture-discussion, lesson planning, demonstration teaching and post evaluation where the teacher-demonstrators were given certificates and medals by NCCT. The Division Office was also given a free copy of children TV series, Oyayi co-produced by NCCT and CBN Asia. This will be reproduced by the Office for free courtesy of DepEd Davao Oriental’s Learning Resource Management and Development Office (LRMDO) headed by LRMDS Manager Susan Salazar will be distributed to all secondary schools and districts.

The National Council for Children’s Television (NCCT) is the lead agency mandated to promote and encourage the production and broadcast of children’s television programs. It was created by virtue of Republic Act No. 8370 otherwise known as the Children’s Television Act of 1997.

Under Executive Order No. 203 signed by then President Gloria Arroyo, NCCT was transferred from the Office of the President to the Department of Education for purposes of administrative supervision.

Among the functions of the agency are: To formulate and recommend plans, policies and priorities for government and private sector (i.e. broadcasters, producers, advertisers) action towards the development of high quality locally produced children’s television programs to meet the developmental and informational needs of children;

To promote and encourage the production and broadcasting of developmentally-appropriate children’s television programs through the administration of a National Endowment Fund for Children’s Television and other necessary mechanisms as it may determine;

To monitor, review and classify children’s television programs and advertisements aired during child-viewing hours, in order to take appropriate action, such as disseminating information to the public and bringing results to the attention of concerned agencies for appropriate action;

Among those NCCT personnel and invited resource speakers and facilitators who graced the six day training-workshop are the following: Daisy Atienza- Supervising Administrative Officer of NCCT, Judy Galleta - PDO2, Patricia Anne Ramos - Project Assistant, Israel Lava - Project Assistant, Earl Benz Molina - Project Assistant UUMT- HS Oct 8-10 Prof. Marco Polo; Prof Julius Niel Piala and Sir Joey Villanueva- Resource Persons with Facilitators – Mr. Willy Villagracia and Mr. Ryan Esquivel UUMT- Elementary Oct 11-13 Prof Rechelle Barraquias-Resource Person and Dr. Grace Pontillas – Facilitator.

This Corner hopes that the training-workshop will enhance the skills of our administrators and teachers in guiding our learners and their parents in appreciating, integrating media literacy.

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