Facebook's #SheMeansBusiness empowers women entrepreneurs

Facebook communications manager in the Philippines Michelle Fojas, entrepreneur Daisy Catague-Cababasay, Connected Women CEO and co-founder Gina Romero, entrepreneur Richilda Solina, and Facebook public policy manager in the Philippines Christopher Kuzhuppilly were in Bacolod City on Friday to empower women through Facebook. Facebook emphasizes building better, healthy and responsible digital citizens. (Carla Cañet)
Facebook communications manager in the Philippines Michelle Fojas, entrepreneur Daisy Catague-Cababasay, Connected Women CEO and co-founder Gina Romero, entrepreneur Richilda Solina, and Facebook public policy manager in the Philippines Christopher Kuzhuppilly were in Bacolod City on Friday to empower women through Facebook. Facebook emphasizes building better, healthy and responsible digital citizens. (Carla Cañet)

FACEBOOK, in partnership with Connected Women, a global community of women entrepreneurs, welcomed over 120 women Bacolodnon participants to the #SheMeansBusiness initiative.

During the event, they learned about online marketing and tools to help them start or grow their businesses.

#SheMeansBusiness has been launched in 21 markets around the world, including the Philippines, and is designed to reach both aspiring and established women entrepreneurs through a series of workshops and online resources that will arm them with the knowledge, skills, connections, and technology required to build and grow their business.

In the Philippines, over a thousand Filipino women entrepreneurs have participated in #SheMeansBusiness workshops in over 10 cities, since 2017.

“When women do better, we all benefit. Filipino small business owners are resourceful and we want them to understand how going digital can expand their ventures. Through the #SheMeansBusiness program and our partnership with Connected Women, we aim to connect entrepreneurial women with empowering tools, peers and networks.” said Clair Deevy, director of community affairs, Apac and Latin America, Facebook.

"Tools like Facebook has made it easier to grow your business and build better relationships with your customers. At Connected Women, we aim to educate women entrepreneurs and aspiring entrepreneurs on digital tools so they can scale their businesses, and reach a global market, even while staying close to home," said Gina Romero, CEO and co-founder of Connected Women.

“Today, we hope women entrepreneurs who attended our event here in Bacolod can take the lessons from the workshop to bring their business ideas to life.”

These are many success stories seen by Connected Women founder Gina Romero since her group started mounting the #SheMeansBusiness event together with Facebook, with support from the Department of Information and Communications Technology, Department of Trade and Industry, and Bayan Academy.

She hopes to see more as they bring the workshop to other parts of the country.

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