Support local: DTI opens Cebu 'concept store' supporting MSMEs

(Contributed Foto)
(Contributed Foto)

SHOWING Filipino craftsmanship is the design-centric concept store Go Lokal! where one can find all things proudly made by Filipino artisans.

This project is a government initiative by the Department of Trade and Industry (DTI) in partnership with Ayala Center Cebu and Cyprea International, which provides entrepreneurs an avenue to showcase their products to the local consumers and ultimately, the global export market.

Open since September, Go Lokal! is home to more than 20 brands born in different parts of the country like Virtucio Jewelry, Oh So Healthy!, Gifts and Graces, AKABA, Lao Integrated Farms Inc., Island Girl, Tabléa Chocolate, Kawayan Watches and many more. But the list doesn’t end there as there are plans to add more.

“Because of the increasing number of new and unique products as well as suppliers under the Go Lokal! project, we will always be bringing in new and exciting brands from all over the country that cannot easily be found in Cebu,” shared Janet Chua, president of Cyprea International.

“The brands in the Go Lokal! store have already been vetted by DTI, and we simply chose from their roster of suppliers.”

With this being the first, are there plans to open up another branch?

“We will still have to see about opening more outlets,” she said. Currently, the store in Ayala Center Cebu is one of the bigger Go Lokal! set-ups in the country.

“It was the idea of DTI’s Secretary Ramon Lopez to create a platform for micro, small and medium enterprises (MSMEs) to showcase their products in the mainstream market by partnering with the malls,” she added.

Be it for home, food and other needs, Go Lokal! provides that and more products made locally.

Find it on the ground level of Ayala Center Cebu.

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