SEDA Hotels, a Philippine hotel brand, is going full-swing with its expansion program in key destinations around the country.
The hotel chain’s Senior Group general manager Andrea Mastellone shared in a recent roadshow in Seda Abreeza Hotel last November 13 that he attributes the brand’s aggressive expansion plans to high demand and positive market response.
At present, the hotel brand has nine hotels around the country with combined hotel capacity at 1,863 rooms. These are in Bacolod, Cagayan de Oro, Cebu, Davao, Iloilo, Laguna, Palawan, Quezon City, and Bonifacio Global City (BGC) in Taguig.
Melissa Carlos, Seda Hotels Group's director of Sales and Marketing. shared that Seda will open three more hotels in Makati, Cebu, and in BGC Taguig in 2019.
“Guests appreciate the vibrant locations of each hotel and its easy access to shopping, dining and entertainment options in an Ayala Land mixed-use development. We offer stylish, modern facilities and our trademark Filipino hospitality combining service excellence and remarkable efficiency benchmarked with industry global quality standards,” he explained.
Concurrently, Seda is building a second tower for its flagship property, Seda BGC, which will become its biggest hotel with more than 500 rooms when completed, and Seda Nuvali, which will see its room inventory increase to more than double its current number. The brand is also set to introduce Seda Residences Makati along Ayala Avenue, its first serviced apartments.
More hotels are under development in various key locations around the country. These include those in Central Bloc, Cebu; Arca South, Taguig; and the Bay Area, Paranaque – all with at least 250 rooms with bigger banquet and meeting venues, and the addition of other facilities befitting the location.
“Our ability to serve different markets through a range of product lines will allow us to quickly meet demand in underserved locations in the country. That is the advantage of our being a flexible homegrown hotel brand,” Mastellone said.
Since its founding in 2012, this five-time winner as “Philippines’ Leading Hotel Group” in the prestigious UK-based World Travel Awards (2014-2018)
Seda is also the first hotel brand to be named a Certified Gold Service property in Asia by the American Hotels and Lodging Educational Institute (AHLEI), affirming that Seda front-liners fulfill the highest international standard of service. (ASP)