What’s new from Althea

beauty
beauty

LEAVE it to online K-beauty giant Althea Korea to get you hooked on Korean beauty products. Not only does Althea make dozens of Korean beauty brands super accessible to Cebuanas with its online store and door-to-door shipping, it has also been developing its own in-brand products that have all been met with rave reviews. Check out Althea’s most recent product launches:

Petal Velvet Powder

Althea’s very first brand product now comes in three shades. Aside from the original Translucent one, darker skin tones may prefer the Warm Beige shade, while those with cooler skin tones might like the Pink Lavender edition, a special release for Althea’s third anniversary. Can’t decide, or are somewhere in between? The powders can definitely be mixed together to create something that’s just the right hue for you. All powders still have the same formulation to set makeup but leave skin looking and feeling velvety soft, not cakey or flat.

Petal Velvet Sunaway

New in the Petal Velvet line is the number one thing we must never leave the house without: sunscreen. Yes, even on cloudy days. Yes, even if you’re just heading out and not going to the beach. To make sunscreen a daily habit, it’s important to choose one you actually enjoy wearing; read: no heavy or sticky formulas, please. Petal Velvet Sunaway sunscreen is colorless and ultra lightweight, but provides hefty sun protection with SPF50. Aside from keeping the sun’s damaging effects at bay, Sunaway doubles as your day moisturizer with hyaluronic acid and damask rose extracts.

Milk Peel Cream Mask

Normally, anything with the word “peel” wouldn’t come close to my skin because I’m afraid a product may be too harsh and end up causing the dry parts of my combination skin to flake off (ew). But Milk Peel Cream Mask, you say? That sounds nice and mild. Instead of using harsh ingredients that may cause stinging or redness, this gentle mask relies on AHA and BHA to gently lift off dead cells for smoother skin. Casein, or milk protein, leaves skin soft and supple, while kaolin clay detoxifies and draws impurities from the pores.

Find all of these products for less than P500 each on ph.althea.kr.

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