GREEN Windows Dormitel went viral on the internet a few weeks ago for all the right reasons. It initiated an on-the-job training program for individuals with Down Syndrome in partnership with Down Syndrome Association of the Philippines (DSAP).

The association helped the dormitel to choose the trainees that will be trained in hotel services management for 10 days. They were taught to fold linens and entertain queries from hotel guests at the front desk.

It is not every day that we see businesses initiate a project like this for groups of people who find it hard to find a job. While it is a form of corporate social responsibility (CSR), it is something that other firms can learn from.

The program of Green Windows Dormitel helped these individuals with Down Syndrome to grow and help themselves. Parents interviewed by SunStar Davao said their children became more mature and responsible.

To put it simply, companies should initiate more CSR programs that will allow their beneficiaries to enjoy its benefits in a long-term. While one-time donations can still be beneficial, projects on livelihood or entrepreneurship will allow beneficiaries to value what is being given to them.

When we say CSR, we usually envision as something that is being done by large companies. However, livelihood or entrepreneurship CSR projects are something small and medium enterprises can also do. They can hold classes sharing their knowledge to those who work for them or the family of their employees.

When we open opportunities to people who initially do not have one, we are already helping change their lives in many ways.