Monday, May 20, 2019

A colorful collaboration: Boysen Paints goes into music, entertainment with new app

Wonggoys live at ‘Boysen Beats’

JUST in case you’re hearing this now for the first time, yes, the paint manufacturing company Boysen, is releasing a mobile app—now available on Android. coming soon on iOs—that gives users access to music, arts, entertainment and lifestyle video content.

At first thought, it does flip a little “huh” switch in your head. Right?

What does Boysen, a manufacturer of house paints, industrial paints, water based paints, oil wood stains and lacquer, want anything to do with streaming video content? Well, at the top of my head, this “age of disruption” brought about by the existence of social media, has led companies scrambling for fresh ventures. Well, kudos to Boysen for throwing a haymaker at conventional thinking, delivering a knockout blow.

This app is called “Studio B.” After downloading and opening it, you are led to nine categories: “Boysen Now,” “Boysen Classics,” “Boysen Beats,” “Box Office Presents,” “Binge,” “Big Time Bouts,” “Beyond Borders,” “Beam and Brave” and “Bold.”

What do you get? Think a hyperlocal version of Netflix that goes beyond series and films.

Last Saturday, Dec. 1, Boysen launched the app with a concert at The Terraces in Ayala Center Cebu. “Boysen Beats” was on full display, live and loud, with the artists featured in the app performing a show for Cebuanos that night. Mall goers surely enjoyed the sets by The Metro Fantastic, Wonggoys, Mandaue Nights, Motherfolker, Intertwined, Route 83, Vincent Eco, Three Legged Men, Groovematics, Loop and Mary Anchit.

If you haven’t heard any of these guys before, then now’s the perfect time to get the app and catch their special performances streaming under the “Boysen Beats” category. If you’ve watched these guys a couple of times already, then now you know where you can stream their performances and watch them from your mobile device anytime, anywhere.

Here’s another reason to support: this is a national initiative which chose to start its campaign in the Queen City of the Philippines. Make no mistake about it, Cebu has produced some of the best artists and musicians in the country, and it’s high time everyone make some noise. In the near future, this app could possibly feature more musicians and artists nationally, and could play a role in forming some sort of social consciousness for quality, globally competitive music produced by Filipinos.


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