Travel stories

Travel stories

HOMEGROWN brands Felici and Elated Industries launched their holiday collections showing tales of travels, re-imagined through clothing.

Titled “Aurora,” the collection by Felici is all about celebrating the freedom to move and the beauty of that feeling. “When the clothes fit well, when the material feels good, when you can move in the clothes, then you feel confident and vibrant. That’s what we aim for,” shared Fritzie Un, founder and creative director of Felici. “We aim for the wearer to stylishly go about their day with good energy. Felici is for the chic modern woman.”

It’s inspired by the Aurora Borealis witnessed by Fritzie. The designs incorporate the dramatic phenomenon by capturing its colors and characters paired with a lightweight fabric ideal for the tropics.

For Elated Industries, it takes inspiration from one of the most frequented destinations in the country: Siargao.

From the easygoing lifestyle to coming across a rundown house, its latest collection Come & Go was conceived. The fondness of the place was translated through the contrast in weight and texture within the collection.

“I wanted to see that in the collection—lush prints on soft fabrics against heavily woven plain jackets with minimalist cues—we carry that texture through the hats, which are handwoven raffia, translating those textures into something you could wear and feel,” shared co-founder of Elated, Carlos Miguel Canga.

The collection evokes that sense of being carefree, enjoying the present and looking forward on what’s to come.

Felici and Elated Industries’ shop is located on the second level, Ayala Center Cebu.

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