Yassi Pressman in Davao sari-sari stores

DAVAO. San Miguel flavored beer endorser Yassi Pressman and her gang Fro Bro and Geek Guy toast with SanMig flavored beers for a photo op after the press conference on Sunday, December 22 at Jade Room, Marco Polo Davao. (Contributed photo)
DAVAO. San Miguel flavored beer endorser Yassi Pressman and her gang Fro Bro and Geek Guy toast with SanMig flavored beers for a photo op after the press conference on Sunday, December 22 at Jade Room, Marco Polo Davao. (Contributed photo)

SAN Miguel Flavored Beer endorser Yassi Pressman visited 25 sari-sari stores in Obrero, Davao City on Sunday, December 16 to give back to outlet owners who’ve been part of the product’s success over the past years.

The bubbly ambassador was with her tag team Fro Bro and Geek Guy. This was the second time that they had a sari-sari store or reselling business visit in the country. The same event was also held in Baguio City where Pressman and her gang sans the parrot also visited around 25 stores.

For this visit, they gave outlet owners coolers, cash, and San Miguel Flavored Beers which served as an early Christmas treat to consumers and retailers in recognition of their continuous patronizing of the product which comes in apple and lemon flavors.

“We’re trying to show you that it’s a beer that’s perfect for everyone. If you like something light, something sweet - it’s the perfect partner,” Pressman said.

The purpose of the activity was to reach out to the market and acknowledge the fact that sari-sari stores have been instrumental in marketing their products because people would usually go here to purchase San Miguel Flavored Beer for its accessibility.

While she encouraged drinking these beers, she reminded the public to drink in moderation and avoid driving under the influence of alcohol which has been the constant reminder of the company.

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