Monday, June 17, 2019

DTI urges MSMEs to use IT in marketing

(SunStar Davao graphics)

DEPARTMENT of Trade and Industry (DTI)-Davao del Sur director Delia Ayano urges micro, small, and medium enterprises (MSMEs) to venture into digital marketing through information technology (IT) to widen their market.

“Based on our programs in the province, there is a growing interest in the digital market industry given that there is accessibility of products even if the consumer is miles away,” Ayano said.

Ayano added the trade industry has prepared technical assistance in conducting seminars for entrepreneurs who wish to venture in the digital program.

“All they have to do is visit their nearest DTI offices or Negosyo Centers in their province and ask on the schedule of technical trainings and seminars,” Ayano said, adding that attendees of the program will also be taught on how to become credible in using the digital space.

“As part of DTI’s vision is of course to create digital entrepreneurs who can be trusted by their consumers,” Ayano said.

More than 200 participants in 2018 had already attended DTI’s digital marketing program in Davao del Sur alone.

“What is more enticing is that most if not all of these technical seminars are for free. That’s why we encourage Dabawenyos to try our technological programs. This is also a way to make ourselves adept with the digital age,” Ayano said.

Meanwhile in 2018, 45 scholars have graduated in DTI’s Rural Impact Sourcing Technical Training in Davao del Sur and Compostela Valley. The program also assisted 41 MSMEs develop websites who have undergone a 21-day digital campaign, product or services, advertisement posting on social media platforms like Facebook, and Twitter.

The program also recorded a monitored sales of around P850,000.

“There is really potential in the digital platform if also entrepreneurs come with an open mind embracing this platform,” Ayano said. (GAD)


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