Giant leap: The Athlete’s Foot opens biggest branch in Southeast Asia in Cebu

ATHLEISURE is becoming a vogue among trend-conscious people these days. If local sneakerheads want to bring their athleisure game to a whole new level, The Athlete’s Foot has them covered.

The Athlete’s Foot, recognized as the world leader in athletic footwear franchising, opened its biggest branch in Southeast Asia at the ground floor of Ayala Center Cebu last Jan. 15.

The ribbon cutting ceremony was led by the president of Planet Sports Inc. Anton Gonzales, together with commercial director Ramon Velhagen, senior brand specialist Carmela Villacorta and VisMin operations manager Agnes Puno. Celebrity guests Kaye Abad and Paul Jake Castillo also graced the event.

With a store area of 280 square meters, The Athlete’s Foot emphasizes sneaker culture, streetwear and athleisure fashion for both men and women, even for kids. The new store showcases top-tier sports-inspired footwear, and famous signature basketball and football footwear. Some of the popular picks from Nike available in the store are the Kobe, Lebron and Jordan sneakers. Aside from the luxurious kicks, The Athlete’s Foot also offers top-to-toe apparel and accessories from the biggest sports brands like Nike, Adidas and New Balance.

The Athlete’s Foot currently has 19 specialty stores around the country. As it grows, it continues to empower individuals everywhere to embrace their very own sport without sacrificing style.


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