HOMEGROWN food manufacturers now have the opportunity to reach a wider online consumer market by tapping food delivery applications.
EJ Dela Vega, GrabFood Philippines head, said local food products can have additional income by partnering with their food delivery arm.
“We are sort of leveling the paying field. In the past, people would always say it is all about the food traffic and the location but what food delivery does is it levels the field so it does not really matter whether your store is situated inside a mall or in a remote area,” he said.
Dela Vega said that with GrabFood, merchant partners will also get advertised to consumers through their application.
“Your online store front really expands. It’s really the mom and pop brands that are popular in delivery but maybe no one really knows about them before because they are hard to spot but when you are on an app it opens up your store online,” he said.
With Cebu’s local brands like Sugbo Mercado, Dela Vega said the app promotes food establishments to a bigger and targeted online markets without solely depending on in-store visits.
“For example, you have a really small store and very limited by physical space but when you’re on food delivery, it opens up to a wider reach of audience because customers are now accessible to you through online orders,” he said.
With GrabFood, Dela Vega said consumers will be able to find their local favorites easily.
“We market our merchant partners and we build campaigns around them in the GrabFood app so they can have more sales and more loyal customers,” he said.
GrabFood has 1,000 local food establishment partners in Cebu, which is their second biggest market outside of Metro Manila.
The GrabFood app is integrated in the Grab application. It has yet to introduce though a 24-hour operation.
In the meantime, orders and deliveries are dependent on the merchant’s business hours.
The food app has no minimum food order but users pay a delivery fee of P49. (JOB)