Monday, June 17, 2019

Coffee Dream to revive franchise program

HOMEGROWN coffee chain Coffee Dream is reviving its franchise program, as it observed a growing interest of young people who wanted to get into business.

The company temporarily halted offering the coffee business for franchise as it went though product redevelopment and rebranding.

In 2017, Coffee Dream president Glenn Anthony Soco transformed Coffee Dream into Coffee Dream Plus, a cafe that offered healthy drinks in response to the growing health conscious market.

“The direction for the business this year is to relaunch the Coffee Dream Plus as a franchise business. We aim to offer this to aspiring entrepreneurs who are looking for a business to start with,” said Soco.

He added they are ready to accommodate more franchisees, as the company’s system is already in place.

To address the strong interest in the franchise, Soco said they would expand their commissary facility. The franchise will be offered under the new business format.

Soco said they expected the business to grow faster this year, after the relaunch of the franchise.

There are over 40 Coffee Dream outlets around the country today.

Coffee Dream Plus sells signature coffee drinks alongside healthy drinks and smoothies. This innovation, according to Soco, took him two years to develop.

He said the company tapped a nutritionist based in Manila for the chain’s healthy section.

“Everybody is stepping up with the advent of globalization and integration, where a new breed of customers want to be identified and know where they belong,” said Soco. “It is also the tougher competition now and the market demand that dictated us on where we want to be.”

Ma. Alegria Limjoco, president of the Philippine Chamber of Commerce and Industry (PCCI), said franchising is still the best business option for aspiring entrepreneurs.

“This is the industry that has weathered so many challenges,” said Limjoco. (KOC)


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