Sunday, August 18, 2019

GoDaddy urges entrepreneurs to establish online presence

MANILA. The landing page of Casa Consunji. (Contributed Photo)

GODADDY Incorporated has partnered with AXN Asia and TV host Maggie Wilson-Consunji to build a campaign that captures the benefits of creating a strong online presence for small businesses.

Wilson-Consunji, who is also an entrepreneur herself, embodies the type of passionate individuals GoDaddy empowers with their variety of online tools to help people turn their ideas into reality and grow online.

GoDaddy’s own data suggest that there is no shortage of Filipinos who have entrepreneurial dreams.

According to the 2017 GoDaddy Gig Economy Survey, 77 percent of Filipinos have or have had a side business on top of a full-time job while 72 percent aim to become full-time business owners within the next five years.

Wilson-Consunji is one of those entrepreneurs who have started to turn their passions into successful business endeavors.

Using her in-depth knowledge and interest for interior design and her love for food, she conceptualized a café and store where people can shop for unique home décor and furniture to enhance their homes, and at the same time, enjoy rich blends of brewed coffee and sumptuous sandwiches. The result: Casa Consunji.

“Inspired by travels to different countries, I’ve always wanted a place where people have a nice selection of décor and home goods from other parts of the world that are unique, interesting, and special—pieces that I would like to have in my own home,” shares Maggie. “Casa Consunji is exactly that place and it very much represents my personal brand in every way.”

Already bringing the cafe and home store combo to life at Acacia Estates in Taguig City, Maggie knew that to reach her target market, she needed to cast a wider net. Together with GoDaddy, she built a website with an SSL Certificate for added security protection, to help establish her online presence. The site also has a convenient e-commerce portal for her customers to be able to shop online.

“Having a strong and secure online presence is key to help my ventures, like Casa Consunji, get discovered and attract more customers. I am able to reach people who otherwise wouldn’t know about my business with my website, and make it easier for them to buy with my online store,” Maggie adds. Logging on, people can find information about Maggie’s unique home décor products and services.

While creating a website sounds like a challenging endeavor, it’s not as complex as it seems with the right online tools.

“It’s never been easier to start a business online, with more tools now easily available and more affordable. The time is now for Filipino small business owners and entrepreneurs to consider how an online presence can help their venture grow. With GoDaddy Website Builder for example, you can create a professional website in under an hour without having a lot of technical knowledge,” advises Tina Shieh, GoDaddy Senior Marketing Manager for Asia.

Maggie’s new website proves that with online tools such as GoDaddy Website Builder, people can build a beautiful and professional looking website in the time it practically takes them to watch an episode of their favorite TV show. It’s also an avenue to help entrepreneurs and small business owners promote their products and services and engage with their customers, in their local area and across the country. (PR)


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