Grab brings GrabBae in Metro Cebu to spread #KiligforEveryone

GRAB, the leading Online-to-Offline (O2O) mobile platform, is bringing its own brand of kilig in Cebu this love month, as it introduces GrabBae in the Queen City of the South.

After two years of successfully warming hearts and painting smiles on the faces of the people of Metro Manila, Grab is launching GrabBae in Cebu this season of love. Twenty lovable Grab kilig ambassadors, each with his own charm and charisma, will be going around the streets of Metro Cebu to bring special kilig treats to lucky Grab users. Armed with flowers, chocolates, romantic songs and their charisma, these GrabBaes are sure to fill the hearts of Grab users in Cebu with kilig this Valentine's’ season.

Sending someone a GrabBae surprise is easy. Grab consumers simply need to redeem GrabBae promo codes worth 143 points on the GrabReward’s catalogue from Feb. 4 to 14.

The redeemed GrabBae codes can then used to book for a GrabBae from Feb. 12 to 14 by simply following these steps:

1. In the pick-up tab, input the address you’d like to send your GrabBae to.

2. Key in GrabBae Cebu (for Cebu) as your drop off pin.

3. Input the GrabBae code you redeemed in the promo tab.

4. In the notes part, write the name and details of your GrabBae recipient

5. On the services menu, choose GrabBae, and click book. The app will notify once you successfully booked a GrabBae.

After that, a GrabBae will be on his way to you or your loved ones, with free chocolates from Kitkat and a gift from Grab.

Grab consumers can redeem as many GrabBae codes on GrabRewards as possible. However, booking allocation is depending on the demand and proximity and valid only within Cebu City.

“As we celebrate the month of love, we are mindful that kilig is for everyone. This is why we decided to bring back our successful seasonal campaign, GrabBae, and extend it to our fellow Cebuanos.” Grab president Brian Cu said. “Cebu has always been very close to Grab’s heart, and introducing GrabBae in Cebu is our way creating a more rewarding and better Grab experience for Cebuanos.”

This special Valentine’s treat for Cebuanos is part of Grab’s #KiligforEveryone campaign that brings together other daily services to create rewarding experiences and improve overall Grab experience. (PR)


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