Led by Leylam, shawarma undergoes tasteful evolution in Cebu

Led by Leylam, shawarma undergoes tasteful evolution in Cebu

THERE was a time when Cebuanos generally had no idea what a “shawarma” was. Thanks to Leylam Shawarma, one of the largest company-owned shawarma brands in the country, Filipinos can now get a taste of the Turkish-inspired wrap almost anytime, anywhere. Leylam didn’t just stop with the shawarma wrap then, but even presented more options on its menu like the wildly popular shawarma rice. Today, the brand continues to evolve in order to serve a wider market.

Starting simple

With over 150 branches in the country, Leylam, a Cebu-based company, has been serving Pinoys with its affordable products suited to the taste of Filipinos for nearly 14 years now. Starting with carts and stalls, Leylam finally opened its first Leylam Deluxe space located at SM Seaside City Cebu in 2017, offering a full dining experience for its patrons. In 2018, two more Leylam Deluxe stores opened—one at Cebu IT Park, the biggest deluxe store, and the other at Mango Ave., Cebu City.

A deluxe shift

Presenting a touch of Turkish design, the interiors of any Leylam Deluxe store are set to attract patrons, especially millennials, for its coziness and ambiance suitable for Instagram-worthy shots. Besides the look, Leylam is more proud of its great tasting food. A recognized pioneer in the country for putting rice and shawarma together, Leylam is a brand easily recognized by the public. Today, a Leylam Deluxe store serves the following: Shawarma Wrap, Shawarma Rice, Sharwarma Noodles, Melted Pita, Sizzling Shawarma, Crispy Shawarma and Leylam Fries.

The secret is in the sauce

Every food item has its own unique characteristic. In Leylam’s case, it was the delicate balance of spices and ingredients in its well-known sauce that proved to be the winning key. Whether it be the wrap or rice meal, patrons usually request for more of the sauce for its distinct taste. This sparked the tagline, “More sauce, please?”

Compared to other food establishments that promote unlimited rice, Leylam offers unlimited sauce in all Deluxe stores with its “Sauce Station 24/7” spots.

Service-oriented

Aside from the Deluxe stores, Leylam also caters to events. While other food establishments prepare their food ahead, Leylam offers a cook-on-site service that would assure that the food is freshly prepared. Patrons may also enjoy more of Leylam through delivery service Honestbee. For a minimum of P250, the delivery charge is waived.

Wherever you stroll around Cebu by day or night, Leylam will always be just around the corner, 24 hours, seven days a week. And whatever it is one feels like ordering, just feel free to ask, “More sauce, please?” (Matthew Sulla, USC intern)

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