FILIPINO brand MyPhone posted half a billion pesos revenue in 2009, only its second year of existence.

This was bared by David Lim, president and chief executive officer of Solid Broadband Corporation, the mother company of MyPhone, in a press conference Monday afternoon at the Gaisano Mall of Davao.

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Myphone was started by the Solid Broadband Corporation (Solid Group) of the Lim family, the same family behind the distribution of Sony in the country, dubbed as the first Filipino brand in the mobile phone industry.

Lim and other MyPhone executives were in the city Monday for the kick off of the company's "Qwerty Invasion" promotion. Starting in Davao, the group will visit other cities nationwide including the cities of Cebu, Iloilo, Bacolod, Baguio, and Metro Manila.

"We sold over 400,000 units in 2009 alone. We are selling to telecommunication companies but we are now more focused on the open market," Lim said.

With its good performance in 2009, Lim is confident that the Filipino brand will continue to make waves this year, especially as global leaders in the mobile industry face numerous setbacks, ranging from increasing overhead costs to very steep competition among themselves.

Starting off with its Pinoy phone concept in early 2009, Myphone has started to eat up a good portion of the market, creating a niche of 2 percent market share in 2009.

"We were in 7th place during 2009, but we hope to land in the top 5 this year, maybe even top 3," Lim said. (CPM)