DOT launches 'refreshed' tourism campaign

MANILA. Tourism Secretary Bernadette Romulo-Puyat launches the renewed "It's More Fun In The Philippines" tourism campaign, which uses crowd-sourced photos and videos. The launch was held at the National Museum on February 18, 2019. (Photo from DOT Facebook)

THE Department of Tourism (DOT) on Monday, February 18, launched a renewed and refreshed "It's More Fun in the Philippines" campaign.

Tourism Secretary Bernadette Romulo-Puyat, who spearheaded the launching held at the National Museum of Natural History, said the new campaign focuses on sustainable tourism in the wake of government's clean-up efforts in Boracay and Manila Bay.

"With more and more travelers conscious about their ecological footprint, the cultures and experiences they are consuming, and simply wanting to know how they can give back. The time is ripe for the re-purposing of the word 'fun'," Romulo-Puyat said.

The new campaign is 100-percent crowd-sourced as it uses some of the 4.3 million real photos, videos and reviews shared by both local and foreign travelers using the hashtag #ItsMoreFunInThePhilippines.

"After all, working with what we already have is the essence of sustainability," Romulo-Puyat said.

It’s More Fun in the Philippines 2019

What’s new about #ItsMoreFunInThePhilippines? Check out our new look in this video.

Posted by Department of Tourism - Philippines on Sunday, February 17, 2019

For each photo or video used, a contribution is made in the name of the content owner for the preservation of beaches, mountains and wildlife.

The campaign uses a custom-made font called "Barabara" that the public may download for free. The logo features a weave with each color representing a uniquely Filipino product.

Introducing “Barabara”

Want to be part of the fun? Download our new tourism font called ‘Barabara’. Use it on your photos when sharing with #ItsMoreFunInThePhilippines to get featured in the campaign. Get the font here and watch this video to see the inspiration behind its design.

Posted by Department of Tourism - Philippines on Sunday, February 17, 2019

During the launch, Romulo-Puyat encouraged more travelers to participate in the campaign by sharing their photos and videos. The DOT plans to release more crowd-sourced promotional content.

"We invite everyone to be part of 'It's More Fun in the Philippines'. I'm sure you have a photo in your phone featuring a Philippine destination that you haven't uploaded yet, or tag your photos even from your previous posts using the hashtag #ItsMoreFunInThePhilippines in your travels across the country," she said. (MVI/SunStar Philippines)


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