THE Commission on Elections (Comelec) is inviting celebrities and media personalities to join the poll body in beefing up its voter education campaign by participating in its different video materials.

"We're appealing to media personalities and celebrities to help common elections in its voter education campaign. If you don't know but you want to help out, you can come to Comelec office and we can discuss this," said Comelec Commissioner Gregorio Larrazabal.

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Concerns in voter education have been once again raised due to a recent Pulse Asia survey revealing that seven out of 10 Filipinos or 71 percent have little or no knowledge about the automated election system.

The survey, conducted from January 22 to 26, shows that 46 percent of the Filipinos know little about new system while 25 percent said they have zero idea of the system.

Commissioner Nicodemo Ferrer earlier said that instead of destroying the confidence of voters through negative surveys, organizations concerned with the elections should just help the commission in its mission to implement the first-ever automated system this coming May.

Meanwhile, Larrazabal said the poll body has no preferred celebrity yet.

He said it would have to depend on the demographics of the celebrity and the segment of the voting population which he or she attracts.

Recently, Comelec released a video informing voters on how to fill-up the ballot and feed it into the automated machine.

Celebrities and radio djs Ramon Bautista and Mo Twister were featured in the said video, which is likely to air in the coming weeks in national television.

Comelec is also set to sign a memorandum of agreement with the Philippine Information Agency (PIA) next week for the airing of its ads in TV, radio and cinemas.

The poll body, however, does not want to promote a particular candidate or party if celebrities do approach them for its voter education campaign.

"We appeal to their patriotism, sense of loyalty in the country because in the elections, not only one person would benefit from it. It's the whole country that would benefit from a successful and credible elections," said Larrazabal.

Celebrities would still undergo a screening process to avoid identification with other parties.

Among those celebrities who have already endorsed politicians are Vilma Santos, Kris Aquino, Boy Abunda, Ai-Ai delas Alas, Dingdong Dantes, Marian Rivera, Ogie Alcasid, Regine Velasquez, Bea Alonzo and Anne Curtis for Liberal Party standard bearer Benigno "Noynoy" Aquino III.

Nacionalista Party presidential bet Manny Villar is endorsed by comedy king Dolphy, Willie Revillame, Sarah Geronimo, boxing champion Manny Pacquiao and Kapuso matinee idol Richard Gutierrez.

Ousted President Joseph Estrada, who is running under the Pwersa ng Masang Pilipino, has Lorna Tolentino, Aiko Melendez, and Eddie Garcia as endorsers.

Larrazabal affirmed to increase its campaign, three months before the election.

"We will step up. We will increase our voters' education. We need everybody's help," the Comelec official said.(Kathrina Alvarez/Sunnex)