SM BEAUTY continues to give Filipinos the best and the latest in all things beauty, allowing everyone to discover a new version of themselves this 2019. Last Feb. 13, SM Beauty brought its SM Beauty Playground in Cebu for the first time, after its successful launching in Manila. That Wednesday, Cebuanas had themselves a blast at the beauty section of SM Seaside City Cebu. Make up lovers learned more about the latest trends with an all-exclusive beauty workshop with celebrity make up artist Denise Go Ochoa, and enjoyed exciting games and prizes from top brands such as The Body Shop, BYS, Happy Skin, Maybelline, Max Factor X, VMV Hypoallergenics, L’Oreal Paris, Garnier, Covergirl, Vice Cosmetics, Polo by Ralph Lauren and Giorgio Armani.
“This is our way to let our customers discover new products and make up techniques to innovate their make up game. And we’re planning to do this in all SM Beauty Stores nationwide,” said Sharon Decapia, SM Beauty group marketing manager.
It’s the perfect time to stock up on must-have skincare, make up, fragrance and hair care products, while discovering new ones that might just end up as new, personal essentials. Don’t forget to bring an SM Advantage Card when shopping, to score exclusive promos.