(Contributed Photos)
(Contributed Photos)

A teller of tales from roasts untold

FOR the daily grind for most stress-crazed adults, copious amounts of coffee are necessary, if not essential, whether these are the instant sachet varieties or freshly brewed cups from our favorite coffee chains and local cafes. But does one ever take a moment to think about how the coffee he is sipping reaches him? Each cup has a beautiful story behind it; The Good Cup Coffee Company stands to share that.

“We wanted a name that would perfectly embody the main philosophy of our company, which is to bring goodness to the community through coffee, hence, The Good Cup Coffee Company,” explained Gio Visitacion, one of the co-proprietors.

An account that is often not discussed in detail, the company aims to shed light on the hard work of the people behind the coffee supply chain: the farmer, roaster and barista. More than just dishing out cups of quality coffee, the people behind The Good Cup engages with customers by educating them about it: from the long, meticulous process to the crucial variables that make good coffee.

Initially, The Good Cup started supplying to a few cafes in August last year. But it was later in December when it opened its first brick-and-mortar, where the company offers the full experience: the café, academy and roastery. There are three managing partners behind the company: Bong Abela for strategic operations, Gio Visitacion for wholesale distribution, and John Hermoso for cafe operations and roastery production.

The Good Cup’s menu is comprised mostly of straightforward coffee but there are also food items, other beverages and the best-selling Cold White and Cold Black, perfect for customers on-the-go. The coffee that the cafe uses is seasonal, so regulars can expect new roasts from time to time.

“We are happy that we’re seeing more people ordering pour-overs (manually brewed coffee) and espresso-based drinks. We see the growing curiosity of the customers on what a proper coffee is,” Visitacion enthused.

The main cafe is on the ground floor, while the TGC Coffee Academy is located on the second floor. Coffee classes were started just last month—Coffee 101 and Home Brewing—for those who want to know the basics, and learn how to make a mean cup of coffee at home. Soon, the academy will add more classes such as Advanced Barista Courses for Brewing, and Sensory and Latte Art.

“We believe that coffee, in all its forms, should be an approachable and accessible luxury. Our goal is to make the act of preparing and enjoying a cup of our coffee an experience in and of itself. The pursuit of exceptional coffee is a lifelong journey of discovery and delight,” said Visitacion.

Understanding the stages of coffee, from cultivation to cup, will be life-changing to one’s everyday coffee run. Fortunately, Cebu’s coffee consumers are in for a good crash course, one cup at a time, with The Good Cup Coffee Company.

The Good Cup Coffee Company is located on F. Ramos St., Cebu City, near Velez College.

Related Stories

No stories found.
SunStar Publishing Inc.
www.sunstar.com.ph