ANTICIPATING a surge in demand for heavy-duty trucks because of the government’s infrastructure program, Cebu-based All Prime International Motor Corp. announced its alliance with Chinese manufacturer Sinotruk.
The company on Friday, March 1, inaugurated its new sales and service center along UN Ave. in Mandaue City.
China National Heavy Duty Truck Group Co. Ltd. (Sinotruk Group) is one of China’s biggest heavy-duty truck manufacturing firms.
“The infrastructure buildup and booming construction in the country have increased the demand for quality heavy-duty trucks and reliable parts and service. We see the opportunity in this business and the area by which we will be able to complement the industry,” said All Prime chairman Oscar Chua.
All Prime is the authorized exclusive distributor of Sinotruk brands and parts. All Prime is also authorized to expand marketing in the Visayas.
“This partnership assures our customers of factory-specified light to heavy trucks, supported by quality service and original parts straight from the factory. We look forward to working with businesses from all over the Visayas as we look forward to expanding our business in the country,” said All Prime president Andrew Lim.
According to Lim, trucks are a major investment in industries like construction, mining, logistics, manufacturing and retail.
Lim said their alliance with Sinotruk will help them ensure their clients’ long-term productivity because of the quick access to parts and services. It will also give them that confidence to deliver customer service at higher standards.
The Duterte administration is embarking on big-ticket infrastructure projects across the country, which are expected to cost a whopping P9 trillion until 2022.
House Speaker Gloria Macapagal-Arroyo, who led the inauguration, lauded the partnership forged between All Prime and Sinotruk, saying it mirrors the healthy economic relationship between the Philippines and China.
“We are happy with our economic relations with China,” said Arroyo.
She added that it’s fitting for the Philippines to forge business partnerships with China, which is becoming a champion in technology.
She also said that it makes sense for the Philippines to build economic ties with China because it is one of the world’s economic powerhouses and the fastest-growing neighbor country in Asia.
“It’s practical and logical that we become friends,” she said.
Business chamber leaders also welcomed Sinotruk’s entry to Cebu.
Stanley Go, president of Mandaue Chamber of Commerce and Industry, said this venture will aid in the supply chain requirements of businesses.
“As business owners, we all know that logistics is of prime importance in operating a successful business. Reliable transportation is key towards running an efficient logistics team,” said Go.
“In the booming Cebuano economy, this new business is an essential service to address a pain point for all business owners, which is finding reliable services for our trucks and services,” he added.
Jay Yuvallos, vice president of Cebu Chamber of Commerce and Industry, said the supply chain capacity is important to build and strengthen local businesses.
“The world is getting smaller and has become very competitive. Your services and support to our supply chain is crucial,” said Yuvallos, thanking Sinotruk for pouring investments in Cebu.
All Prime was founded in 2016 as a dealership specializing in trucks and other commercial motor equipment. The company has showrooms in Cebu and Manila.
All Prime is a member of the Simon Group of Companies, an integrated marketing enterprise with wide business operations in major cities in the country based in Cebu.