Talk of the town: The dynamic duo behind HI-LO Creatives

SKILLS are meant to be shown off to the world- skills that the dynamic duo Jad Joab Gania and Joseph John Espanta have that captured everyone’s trust and best moments in handling special events through their expertise in photography and videography and their business: HI-LO Creatives.

Jad and Joseph, two passionate believers of God, became best of friends during their college days at Holy Angel University. They turned pages together as they were able to take shots of their Bachelor of Arts in Communication diplomas back on April 23, 2018.

Jad was a former part time graphic designer for the Corner Bakery Café, UR Spa, and My Lala Buy—an online shopping store. He noted that he has been accepting freelance jobs as a graphic artist since high school until now.

“Remember that nothing good comes easy. I have two Bible verses that I want to share. As you lay out your plans for your bright future—pray your plans to God—commit to the Lord whatever you do, and he will establish your plans (Proverbs 16:3). And as you face hardship and witness struggles, always remember to not be deceived by what you see but fight it with what you believe you’ll claim and triumph—for we live by faith and not by sight (2 Corinthians 5:7),” Jad said.

Jad revealed that he has done his research for the name of the business, which started back in April 5, 2018.

“It is really distinctive to how the name HI-LO was derived for the business from what it truly means. HI-LO is actually another term for forklift in other countries. It is also a type of hemline. A type of card counting. A travel trailer brand. There’s no relation to our business if you will take it literally. It is actually simple. ‘HI’ means high quality service, high quality photographs, high quality videos, high quality performance, and ‘LO’ means low price, low budget, and low keys. Low keys meaning at the end of the day, no matter how great their praises on our services, we should remain humble deep down through the ground—it’s always our tune,” Jad furthered.

“One of my biggest motivations right now is to make my parents proud of me. I know myself that I am no perfect son and so are they, but they love me so much. I love them, too. In this world, the family comes true in love and support. Before your sugar tart, sweet heart came to your life; your family loves you first. I think I’m lucky to have a family this supportive despite my imperfections. Not all families are like mine that is why I should be grateful first and foremost to God. Second—are my cousins from my extended family. Because I wish I can support them the best I can the same thing that their mother, my auntie, supported me when growing up until now,” Jad added.

Jad mentioned that he and Joseph are still the ones operating the business and are the owner-operators—they take pictures, videos, edits, and market.

“It is understandable because HI-LO is still young and fresh—the business itself is still fresh like lettuce. Our people arrived mostly during meetings and on-events. On call is what's commonly known for that. Part timers. Outside HI-LO, I still do freelance for graphic designing—sometimes web designing, which I might feature soon on the business so just check that out—and also do some marketing stuff for other companies,” Jad ended.

Joseph, who is currently a cameraman and a graphic artist for a cable channel in Central Luzon, disclosed that since he graduated in 2018 alongside his partner in crime—Jad—he was just an ordinary student and started doing freelance in photography and videography from small birthday events way back when he was in third year college.

“Jad and I always have these two cameras with us which we mostly use on our projects during our college days. Both of us also know how to edit and thought of maybe try this kind of business—so we just went along to this kind of business for some reason—to have an extra income,” Joseph said.

“My biggest motivations in my life are my lovely parents, my family and of course—my passion. Through hard work and perseverance for your passion, and of course being blessed, you'll be able to achieve your goals. I remember before our graduation we were really busy at school—and were coming up with this business—it's hard but we got through it by applying teamwork, putting up the skills we both know and giving time to it,” Joseph added.

“I believe our services in HI-LO Creatives are affordable and profitable since it is still a growing business. Watch out for the pure passion and skills that we offer to our clients with our utmost best for the best output,” Joseph finished.

Interested customers can get their reservations and ask for inquiries by visiting their Facebook page: HI-LO Creatives, send an email to, or simply call 0926-597-5806(Jad) or 0935-969-4896 (Joseph).


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