GLOBE Telecom saw its mobile data traffic soar by 59 percent to 956 petabytes in 2018 from 600 petabytes in 2017, fueled by more customers streaming videos on their smartphones and tablets.
To support the rising demand for more bandwidth, the company continues to build on its network capacities to elevate the quality of experience of its customers.
“Almost 60 percent of our mobile data traffic is generally coming from video streaming. The dominance of video consumption over our mobile data traffic makes it a prime service for our customers. The surge of traffic in our network is a testament to the trust and confidence of our customers in providing them an overall mobile internet experience,” said Gil Genio, Globe chief technology and information officer.
Data from Globe showed that the number of YouTube videos meeting 360p resolution went up to 77 percent in December 2018 from 69 percent in May 2018. This improvement comes as Globe Telecom’s LTE cells continuously grow to 81,210 in December 2018, from 58,482 in January 2018.
“If you try to stream video on your device using the mobile data network, your device negotiates the right network resources and, most of the time, a relatively good video experience is carried on 5 Mbps to 7 Mbps speeds,” Genio said.
As of 2018, Globe clocked in 74.1 million mobile customers, a 22 percent increase from 2017. (PR)