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Saturday, September 21, 2019
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AR tech allows customers to experience ‘Cherry Blossom’ at Starbucks

(Photo/Starbucks Philippines)

IN JAPAN, the blooming of cherry blossoms is one of the most anticipated times of the year as it marks the coming of Spring—a time of new beginnings. Starbucks also embraces the changing of the seasons with new Springtime favorites inspired by Cherry Blossom. The Azuki Blossom Cream Frappuccino® is as dreamy as a Spring day in Japan with its velvety milk and sweet red bean base, topped with whipped cream, falling petals of white and pink rice blossom petals, and tart dried cranberry bits. Starbucks also offers a green tea variation with the Matcha Azuki Blossom Cream Frappuccino® which blends the bright flavors of Matcha and sweet red bean. This cherry blossom treat is also sprinkled with pink and white rice petals and cranberry bits on top of whipped cream and red beans.

Customers who purchase any of the two featured beverages can experience Cherry Blossom at Starbucks. Customers simply need to scan the QR code that can be found in each cup when they purchase either a Matcha Azuki Blossom Cream Frappuccino® or an Azuki Blossom Cream Frappuccino®. After scanning the QR code, they will need to locate the banner with the Cherry Blossom to trigger the AR experience. Upon scanning, customers can take their selfies under Cherry Trees of falling cherry blossoms. Join in on the Cherry Blossom craze and visit Starbucks to witness spring in full bloom. (PR)


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