Wednesday, June 19, 2019

Rings to love them all, rings that bind them

WITH its circular shape that symbolizes infinity -- of no beginning and end -- as it is worn on the fourth finger of the left hand where it is believed that the vein leads directly to the wearer's heart, wedding rings are a representation of most couple's eternal love.

It is important for soon-to-be married couples to look for that "perfect" wedding rings, and by perfect it doesn't only mean the right size and materials but also the design.

As such, while most look for pre-designed or ready-made wedding rings in jewelry stores, there are some who prefer to have their rings customized or personalized, to be made exactly as they want it to look like.

Fortunately for Kagay-anon couples, there is a jewelry store located on Tiano Street corner JR Borja Street, Cagayan de Oro City.

Annielu Jewelry, owned by Anne Malaran or as her peers call her "Annielu," offers solid, quality and standard karat wedding and engagement rings with intricate designs that most often exceeds customers' expectations.

"As much as possible, we deliver what we have promised you. For now, I don't want to compare it to other shop because what we're trying to emphasize here is the kind of craftsman that we have. Regardless of what other shops are doing, we will be more focusing on how we can satisfy the customers when it comes to wedding rings and engagement rings," Malaran said.

As Malaran believes that wedding rings are lifetime items that the couple are going to wear, she always encouraged her clients to produce their own design to make it more meaningful for the couple.

"So I always tell them to try to browse for designs and discuss about it. What we're going to do here is to help you kung ano ang mas bagay sa iyo (which one suits you), less cost maintenance, we will just help you. And so far, maganda naman yung outcome (the outcomes were good)," Malaran said.

The shop has been creating and designing wedding rings for years, although what Annielu can never forget is the roman numeral wedding rings.

"The placement of the letters, para maging balance sila (so that they will be balanced), hindi ganun kadali (it's not easy)," she said.

As for clients, there was one she often remembers, someone who was really meticulous in the design, size and thickness of the wedding rings. Though some might find the said client annoying, Annielu said it doesn't affect her much.

"In my case, I don't have that kind of... sometimes you feel annoyed but what you're trying to convey to your clients is showing them your patience, trying to grasp the kind of satisfaction na gusto nya," Malaran said.

Interestingly, Annielu is also the kind of person who make friends with her clients, making her somewhat involved in the lives of the couples and men who wanted to propose to their girlfriends.

That's why she were able to help men in coming up with designs for their engagement rings by asking the preference and personality of their girlfriends.

This also means she's one of the people who gets to know whether the proposal was successful or not, Malaran shared. The process in making a pair of wedding rings usually takes around 15 working days.

After the rings were made and the customers come to pick it up, Annielu shared that most of them exclaimed amazement saying things such as "Wow, you exceeded our expectations," "It's so beautiful," and "Can we just wear it na before the wedding?"

It was with these responses that Annielu knew she and her team did a good job in satisfying their clients, especially as one of the challenges in making wedding rings is meeting the customers' expectations and standards.

"Kasi madali namang gawin (because it's easier to make the wedding rings) but to meet the satisfaction, the expectation and to exceed it, it's very difficult. Especially with the social media, the idealism of the clients now on how their design would come out," she said.

Annielu Jewelry, a product of Malaran's love and passion for jewelry and opportunity for business, has been established for almost 10 years. It will be celebrating its anniversary on July 23.


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