JuRo-L’oreal Look & Learn Hair Show: Unleash the style, unleash the stars

L’OREAL Professionnel Philippines in partnership with JURO Salon Exclusif owned by world class hair stylists and color experts power couple Jude Hipolito and Rose Velasco and Shine Beauty Access Trading owned by Bacolodnons Paul and Sharon Parrocho held the first Western Visayas Look & Learn Hair Show with seminars for the hair dressers and stylists in the region.

The gathering was held at L’Fisher hotel in Lacson Street, Bacolod City on April 24 and was participated in by hair dressers and stylists and salon owners in Bacolod, Negros Occidental and those coming from Panay Island.

The couple, known for their acronym JuRo, with Luis Antonio Yanga, general manager of Professional Products Division (PPD), L’oreal Philippines and Michael Indon, PPD education manager came to Bacolod to excite the participants into learning and eventually adopting world-class practices on hair dressing, color and styling.

The couple wanted the participants to invest on education to further hone their skills and eventually increase their marketability and integrity.

“We started at the same time. Rose started as an educator being the hair trainer of a top coloring brand while I started in Los Angeles, California. I was a graduate of Vidal Sassoon Academy. If you graduate from there, it’s like you went to Harvard University and hold the assumption that you have to be good. Our training was very intense and with no hair background that time, they help molded me. And when I came back to the Philippines, I set up a salon in Boracay in 2001 and that is where we (Rose and I) met,” Jude said.

That time, Rose was the first educator of L’oreal Philippines. Jude has three branches in Boracay. Rose came to Boracay to work. Somebody introduced them.

“I remember Rose saying to me. I heard you’re good. But how come you are hiding in the province? What a remark. But that was the start of everything about us,” he said.

They worked their way to the top, get the needed trainings and education and now they can hang with the world’s best hair dressers and stylists.

“We are Filipinos but we do world-class hair styling and colors,” Jude said.

The power couple is very passionate in teaching others thus they only have one salon at BCG, Taguig to maintain quality of work.

Hair dressers have so much power as they can make a client feel good until the next visit or otherwise.

They encourage the local hair dressers and stylists, among others to focus on good education and apply it properly with care to the clients.

“They have to be honest and sincere of what they are doing and use the proper product as well. If you want to be on top, you also have to protect your own name by using the proper product and doing the right thing,” Rose said.

Jude added that they never stop learning. They go outside the country to attend seminars and workshops. They had been to Paris to work for a global project for L’oreal. They also went to Shanghai, China to represent the Philippines for a particular project.

Meanwhile, Luis Antonio Yanga said, “Education such as this should not just be concentrated in Manila. It has to go to the provinces. The Filipino hair dressers are world-class. I take pride on this event because they will teach all of you about the proper way of doing your craft. The foundation of our relationship with L’oreal with you is to impart good education. We want to unleash the style in you and we can unleash the stars in each of your client. As partners, we need to work together to be at par with the world’s best. With the digital revolution, your client will just Google the latest hair style or color and if it happened that you don’t know about it, that’s the downside. The level of beauty now has no boundaries because of the digital revolution. There is only one thing that can equalize all of this and that is quality education with the use of quality products.”

L’oreal will be here for the long term. It now reached 110 years in the world and over 30 years in the Philippines, he said.

Michael Indon said, L’oreal believes in the Filipino hairdresser and by training and equipping them and giving them with the right products, right technology and right technics in hair color and haircut, they can offer more with their clients, giving them chance to earn more.

“On the technical side, we want to elevate their capabilities and skills to be at par with the world’s standards. I have been working with JuRo since early last year. We have been to major cities in the Philippines which started in Cebu, Davao, Pampanga, Laguna and Bacolod City for the salons and hair dressers seminar. We now have L’oreal Studio Bacolod which is open to support our hairdressers and partner salons to learn basic and advance techniques for them to serve well and more to their clients,” he said.

They offered fresh looks from France where one has seen a combination of colors such as French Balayage (promotes natural looks that is customized and personalized), which is an in thing right now when it comes to looks.

It can be used for hair and even to contour the face.

Moreover, Sharon Parrocho said, “this is an opportunity for us to reach out to more hairstylists and salon owners in the region who came to witness this year’s biggest Hair Show. We are truly grateful for these experts who came to impart their knowledge and skills to all of us.”


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