JUST like any hands-on mom, Peony Frevi Yu-Haw, would lovingly go the extra mile to ensure that her children not only enjoy but also learn from their toys.
“With my firstborn, I couldn’t find any good educational toys in Davao at that time. I was looking for puzzles for him and did find some online, but they were very expensive. I wanted to buy more because he seemed to like them. So, I did my research and looked for puzzles that had good quality but won’t hurt our budget”, said Peony, a former registered nurse in Australia.
She eventually discovered that her desire for reasonably-priced educational toys was also shared by other young parents. This resulted in her launching the Rooke + Reese online store with puzzles as its first products.
“Rooke + Reese are the names of my children, Oliver Rooke and Madison Reese. Coming up with the store name was the hardest! I wanted to have a name that did not sound too toy “shop-ish” because I would also be including other basic baby products like the OXO Tot Feeding Essentials for kids. Honestly, I was unsure of the name when I started online. But, now, I have no regrets!,” beamed the 33-year-old mom.