MANILA -- The higher frequency of television advertisements is the reason behind Senator Manny Villar's higher trust rating in the latest Pulse Asia survey, according to Senator Benigno "Noynoy" Aquino III.

“The ratio of 10 to 1 in ads has an impact especially for people we had not had the chance to reach. We have to correct that situation,” he said.

Villar got a 70 percent trust rating in the survey conducted last January 22-26 among 1,800 respondents while Aquino got 64 percent.

“There are 50 million voters. And in the absence of information or knowledge about the person, you rely on the ads. Pag sampung beses kada isang beses, sabihing gwapo, sampung beses tatawagin kang gwapo, may epekto siguro yan (If every ten times compared to one time that you are called handsome, you are called handsome ten times, maybe that has an effect,” Aquino said.

The frequency of ads plus black propaganda hurled at him, might have contributed to the survey result, according to Aquino.

Aquino does not believe that the survey reflects the true sentiment of the Filipinos because initial information gathered by his camp shows that the data could be old and collected before the C-5 controversy hearing erupted.

Aquino is Liberal Party’s standard bearer for the coming May elections while Villar is the presidential bet of the Nacionalista Party. (Angela Casauay/Sunnex)