FROM the delight of slowly unboxing a new gadget to stepping into your favorite little corner café, “experience” has grown to be just as valuable as the product or service itself. Together with ongoing leaps in tech, the focus on “experience” has led to the radical digital transformation of marketing and the service industry.
That’s why the Internet and Mobile Marketing Association of the Philippines (Immap) is bringing DigiCon, the Philippines’ largest digital marketing and advertising conference, to Cebu for the first time. DigiCon XE South will bring international and local thought leaders to the City Sports Club, Cebu from May 30 and 31. The conference continues the “experience economy” theme, showcasing the power of engaging experiences in building brands and businesses.
Under the Experience Economy (XE) are three sub-themes: Brand Experience (BX), User Experience (UX) and Customer Experience (UX). A variety of learning experiences were thoughtfully designed for the delegates for two whole days. Get your creative juices flowing and learn how to craft attention-worthy experiences under the Brand Experience track. Or heighten your design senses with the User Experience track where design-led thinking ties-in with technology and user interaction. But if e-commerce and crunching consumer data is your thing, the Customer Experience will tackle data analytics, fulfillment, customer-relationship management, and loyalty.
Catch these awesome speakers on day one: Ferdy Nandes (head of growth for PH and IN, Facebook), Angeline Tham (chief executive officer, Angkas) Jojo Guingao (chief digital officer, Aboitiz Equity Ventures), Carlo Ople (vice president - digital strategy and consumer disruptive business, PLDT), Edna Belleza (group publisher for digital and print, Summit Media), Donald Lim (Country chief executive officer, Dentsu Aegis Network), Paul Rivera (chief executive officer and founder, Kalibrr) and Patrick Gentry (chief executive officer and founder, Sprout Solutions).
There’s more in store on day two with Samuel Jeanblanc (market lead, Google PH), Michael Patent (founder, Culture Group), Phil Smithson (managing director/lead designer, On-Off Group), Chris Tran (country manager SEA, Riot Games, Leigh Reyes (president/chief creative officer, MullenLowe Philippines), Margot Torres (managing director, McDonald’s PH), Anubhav Hayyar (head of business development, APAC Viber), Dennis Perez (media director, Unilever PH & E-commerce Media for SEAA - Unilever), Roland Ros (founder and chief executive officer, Kumu), Jara Amin (account manager for growth businesses, Facebook), Des Decareza (new business development head, Kantar Worldpanel), Gino Borromeo (chief strategy officer, McCann Worldgroup), Arianne Kader-Cu (country head, VIU), Paulo Campos (chief executive officer and founder - Zalora PH), Dominic “Doc” Ligot (co-founder, Cirrolytix), Michelle Cruz (market lead PH, Klook), and more! Don’t miss out on these talks from digital marketing gurus.
Slots are limited and running out fast! To book your tickets, sign up at www.digiconsouth.com.ph or contact Aye Ubaldo at 0917-526-9019. (PR)