Salad chain stresses eating healthy helps boost farmers' income

(Photo by Allan Cuizon)

AS MORE people shift to healthier diet, this would mean more income for farmers.

Tessa Catacutan, marketing manager of SaladStop! Philippines, a salad bar chain in Asia, said people now, both young and old, are mindful of their diet and from there, consume more vegetables which help local farmers in income generation.

"It would mean more produce and more livelihood for our local farmers. We've been trying to introduce eating healthy to people and it's an easy way so all of our flavors are very diverse. It's us trying to get people to eat healthier but with menu options that are familiar," Catacutan said.

The salad chain opened its second branch in Cebu in Oakridge Business Park last April 23, Tuesday, to cater to the growing number of consumers who prefer salads and wraps as their healthy alternative to fastfood.

"We have local partner suppliers in Manila where we get our greens from and we also have here in Cebu for our raw ingredients. Because of the volume so we have to augment. As much as possible, we source our greens as close as to where we are located," she said.

She said because of constraints brought by weather circumstances, that's the only time they source their ingredients in Manila but the bulk of their orders are from farmers in Cebu.

Catacutan said they expanded into another branch in Cebu after seeing the need to introduce more choices to their health- conscious customers.

"We always look for areas which are a good mix of retail, of office and near residences so we get to cover a lot of the market," she said.

To celebrate the Cebuano brand of taste, the salad chain also introduced its seasonal offering of salad and wrap, Bring it 'Chon!, exclusive to Cebu and a first outside Manila.

"This is until June 12 and is available in our branch in Ayala Center Cebu and Oakridge," she said.

There are 15 branches of SaladStop! in the country, 13 are located in Manila while two in Cebu. (JOB)


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