SM SUPERMALLS, in partnership with the Department of Tourism, makes malling even more fun with the launching of Malling is More Fun in the Philippines campaign, as it made its second stop in Pampanga at SM Telabastagan over the weekend.
The SM Telabastagan stop featured a Kapampangan food fair featuring food suppliers and specialty stores. The event also featured a cooking demo by Chef Vince Garcia.
Garcia capitalized on the versatility of the Kapampangans and how Pampanga dining has become welcoming not just to traditional dishes but also to other gastronomic delights.
The campaign’s second leg invites mallgoers to experience malling like never before at SM. SM City Pampanga and SM City Telabastagan have a host of homegrown restaurants serving Kapampangan cuisine, as well as other restaurants catering to a wide variety of tastes from Asian to continental cooking.
A tourist can also shop after visiting the many food establishments inside the biggest mall outside Metro Manila. In 2017, shopping was the number one activity of tourists visiting the country, with 51.60 percent of visitors hitting the stores according to DOT.
Shopping is also where tourists spend money, amounting to $20.90 of the 2017 average daily expenditure per capita of $125.65.
The campaign is also expected to visit North Edsa, Megamall, Mall of Asia, Southmall, Fairview, Manila, East Ortigas, Marikina, BF Parañaque, Baguio, Rosales, Cauayan, Cabanatuan, Pampanga, Clark, Telabastagan, San Fernando, Baliwag, Marilao, Molino, Trece Martires, Santa Rosa, Batangas, Legazpi, Cebu, Seaside City Cebu, Iloilo, Bacolod, Puerto Princesa, Lanang Premier, General Santos and CDO Downtown Premier.