New council eyes to implement price tag law

THE new set of municipal councilors who will sit on July 1 is eyeing to strictly implement the price tag law among vendors and businessmen who sell certain products in Boracay Island.

Incumbent Councilor and Vice Mayor-elect Frolibar Bautista said Monday, June 17, that the price tag law is just among the priorities of the council.

"We in the council for several years has been receiving complains especially from tourists about the expensive goods being sold in Boracay. I am receiving reports that many businessmen in this resort island are charging higher fees to a certain product once they saw that a foreigner has an interest in buying their products," he said.

Once the price tag law has been strictly and fully implemented, the prices of products will now be uniform among residents and tourists.

The price tag law, anchored on Republic Act 7394, is also known as the Consumer Act of the Philippines. It mandates that one should only need to purchase the product based on the price tag no matter what the seller says.

The price tag law is usually based on the existing suggested retail price recommended by the Department of Trade and Industry (DTI).

Bautista said he will coordinate with the DTI for the implementation of the law.

He said he is confident that his council would support his advocacy since many of the members were his allies.

Bautista, suspended and re-elected Mayor Ciceron Cwaling and several council members won the majority of the post in the May 2019 elections.

They recently took their oath of office at the Kalibo Regional Trial Court. (SunStar Philippines)


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