Customer care: More than just an added feature

WHEN it comes to buying and selling properties, people would usually hear about the unit price, location, and amenities offered in a development.

Seldom do they hear and read about the developer’s customer service practices being one of the most essential offerings one should consider when purchasing a property.

For Jose Francisco T. Ledesma, vice president of Ledcore Construction and Development Corporation, Anchor Land’s customer service is one of the reasons why he bought condominium units at 202 Peaklane -- the developer’s residential condominium located just a pedestrian lane away from Ateneo de Davao University and Marco Polo Davao.

“It (customer care service) is very important because it’s the first touch point of a buyer or a client, and they (202 Peaklane customer service team) very well delivered when it comes to giving the client a good experience when they show their unit,” Ledesma said.

One of the most dreaded moments of a property buyer is when he finds out that there is a need to repair or enhance something in a unit. And Ledesma believes that this is where the customer care service is most vital and needed.

With this, Ledesma said he hopes that real estate developers are responsive enough when it comes to taking care of their clients’ needs, even up to the final stage especially when there is a need for repairs or enhancement of a unit.

Being a first-time buyer of condo units, Ledesma chose 202 Peaklane because he believes that Anchor Land will more than meet his expectations when it comes to its after sales service.

“I believe Anchor Land would immediately address my concerns, but if it’s not possible (to immediately address his concern), at least they would be able to explain to me why and at least find the middle ground,” Ledesma said.

Ledesma believes that customer service plays a very important role in selling excellent residential projects such as 202 Peaklane. Hence, property seekers like him would appreciate a developer that goes an extra mile when it comes to assisting them throughout the entire process.

“Real estate developers in general should have a customer care service hotline that serves for 24/7 or at least a 24/7 online customer care in which Anchor Land has both, as part of its after sales service,” Ledesma said.

Meanwhile, Ledesma recognizes the unparalleled commitment of Anchor Land’s customer service team.

“Anchor Land’s accredited brokers’ network group and sales managers are very responsive and do a very good job in assisting their clients and showing them around the showroom of 202 Peaklane. The president of the company, Ms. Elizabeth Ventura, is also very supportive,” Ledesma said.

Customer service is something a condo unit buyer should look into when searching for an ideal home investment. For Ledesma, it was the first thing he took notice of, which has left an impression that will surely last.


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