10-story serviced apartment hotel opens in November

 A NEW PLACE TO STAY. An artist’s perspective of the 88th Avenue that is set to rise along Gov. M. Cuenco Avenue, Banilad, Cebu City. This high-rise tower will address the demand for serviced facilities catering to the short-term and long-term market of Cebu City. The project is slated to open before the end of 2019. (Contributed Photo)
A NEW PLACE TO STAY. An artist’s perspective of the 88th Avenue that is set to rise along Gov. M. Cuenco Avenue, Banilad, Cebu City. This high-rise tower will address the demand for serviced facilities catering to the short-term and long-term market of Cebu City. The project is slated to open before the end of 2019. (Contributed Photo)

A NEW 10-story high-end serviced apartment and hotel will soon rise in Cebu and is expected to be a “game-changer” in the industry, an official of the company said.

Stuart Shaw, sales and marketing director of 88th Avenue, said the high-rise tower will have 108 fully furnished rooms with a four-star rating.

“We’ve got a combination of a serviced apartment and hotel. We have a ground floor where there are bars and restaurants and a second floor for office space,” he said.

Its basement car parking can accommodate 200 vehicles. It also features an alfresco area where families can enjoy quality bonding time.

“The concept of having an area that’s pedestrianized, and bars and restaurants that’s going to predominantly fill our ground floor area will make people dine outside. The environment also lends itself well to families with children. We’re looking to make a little play area for the kids so parents can enjoy their dining, which gives it (project) a more family perspective,” Shaw said.

According to owner Riza Roble Hu, they saw a big demand for serviced apartment hotels in Cebu since the city is home to a bustling metropolis balanced with leisure and work.

“We’re open to foreigners and overseas Filipino workers who want to bring their families to the hotel and want to stay longer in Cebu. Everything is here in Cebu,” she said.

High demand

Because of its strategic proximity to the Cebu IT Park, Shaw said they also saw high interest from business processing management owners, company executives and business owners who are looking for a comfortable space where they can have a short-term or long-term stay.

“If you’re looking at the market, we believe that Cebu is looking for more serviced apartment options. With the nature of the businesses as well, you tend to find English and Korean schools here. It’s more entrepreneurial, so a lot of more small startup businesses are coming over here and looking to utilize the call center scene,” Shaw said.

Shaw said rooms of the serviced apartment hotel will be equipped with 50-inch flat screen TVs and super king-sized beds with memory foam mattresses.

Hu said they sourced their materials from the most trusted companies in China and they were hands-on in the process, from the biggest to the smallest details.

“We want to manage it ourselves,” she said.

88th Avenue will have four penthouses with Venetian-style sunken areas for jacuzzis and standard rooms. All rooms will have a balcony.

88th Avenue is located along Gov. M. Cuenco Avenue, Banilad, Cebu City. It sits on a 7,500-square-meter property and is targeted to open in November 2019.JOB

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