World-class dealership:Toyota Cebu City

IT IS the dawn of a new era for Toyota Cebu City as it re-opens to the public with a world-class


Toyota Motor Philippines (TMP) first made roots in Cebu way back in 1990, establishing Toyota Cebu City as the company’s first dealership outside of Manila. It was also the seventh franchise in the whole country. Twenty-nine years later, Toyota Cebu City now has 1,100 employees and seven dealerships in Central Visayas, namely Cebu City, Mandaue North, Mandaue South, Lapu-Lapu, Talisay, Dumaguete and Tagbilaran.

Last June 14, the new Toyota Cebu City dealership had its blessing and inauguration ceremonies, with executives both from TMP, and Toyota Cebu City Group and its employees in attendance.

In 2017, the original building was demolished to make way for the new edifice that stands now—a massive two-storey dealership.

“The small space made it difficult for the company to cater to its clients. The new showroom design will surely be worthy of the Toyota name worldwide,” said Toyota Cebu City Inc. president Jose Cuenco.

According to Cuenco, the revamped dealership is also the company’s way of renewing its pledge to serve its loyal customers through the years. With its new facilities, Toyota Cebu City aims to uphold service with the highest standards consistent across all of its outlets.

Aside from the spacious showroom and service bay, the newly upgraded dealership has a customer relations area, kiddie corner, customer lounge, parts & accessories section, clinic & lactation room, and VIP cubicles.

On the night of the blessing and inauguration, general manager Kirsten Cuenco–Nakayama recognized members from the different departments, from sales to human resources, and their efforts in helping make Toyota Cebu City the topnotch dealership that it is today.

“We never want to fail our customers because Toyota is all about customer satisfaction,” said Cuenco–Nakayama.

The re-opening of the new Toyota Cebu City dealership also came at an opportune time as the group is also set to celebrate its 30th anniversary next year.

Toyota Cebu City is located along M.J. Cuenco Ave.,

Cebu City.S


SunStar website welcomes friendly debate, but comments posted on this site do not necessarily reflect the views of the SunStar management and its affiliates. SunStar reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.

Forum rules:

Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent. Do not shout or use CAPITAL LETTERS!