HUNDREDS of Crocs fanatics flocked to Limketkai Mall Rotunda on Sunday to witness the launching of the Crocband, the first of a series of over thirty new styles of the undisputed footwear brand under this year’s theme “The crocs Feel-Good Revolution.”
The launching was highlighted by a free concert featuring three of Cagayan de Oro’s most recognized funk-rock indie bands – The Singulars, Swerve and Lemondrops.
Ms. Baba Romblon-Fournier, managing partner of the only Crocs store inside Robinson’s Mall in Limketkai Center, said the new styles still carry the same trademark that Crocs has been known for – super soft, very light, stylish, colorful and comfortable to wear.
She said those who came to witness the launching implied the confidence the people have on the brand.
The Crocband collection combines Crocs’ iconic and original design with the look and feel of trendy sport sneakers.
Ms. Fournier said the new design echoes individuality, independence, freedom and expression.
The collection features the Crocband clog for adults and kids and the Crocband flip for adults. The adult Crocbands are available in seven colors – black, bubblegum, lime, navy, red, white and yellow while for the kids, available colors are black, bubblegum, dahlia, lime, navy, red and white.
The collection also offers a new style of comfort flip-flops, with the flip bearing the original retro sneaker stripe but with the comfortable cool of a flip-flop, making this sandal a summer staple which are also available in seven fun colors of black, bubblegum, lime, navy, red, white and yellow.
Ms. Fournier said the “Feel Good Revolution” can be defined in three words – Feel the fun and comfort while wearing; Good means human, professional, responsible and compassionate; and Revolution in the sense of a sudden, complete or marked change in something.
“Crocs is a revolutionary brand – always inventive and innovative. Our products are as new and unique as they are fun and stylish,” she said.
This year, Crocs will be introducing more than 30 new styles and the Crocband collection is just the beginning.
Crocs shoes are sold in more than 125 countries and come in a wide array of colors and styles.