AS COMPANIES shift to a more sustainable approach, Canadian Manufacturing Corp., makers of Canadian Bed and Bath, introduced the “Bamboo Experience,” a bedding collection that is geared towards the environmentally conscious consumers.
Chand Daryanani, the company’s sales and marketing director, said the 60-year-old brand is making the move to keep up with the times.
“We have to constantly evolve with the times. The thing with bamboo is that it saves one-third of the water you would be using producing cotton. So you conserve water in terms of the manufacturing process,” he said.
The Bamboo collection also uses self-fabric packaging for sustainability. It uses less plastic.
“We’re trying to limit carbon emissions by limiting plastic and water conservation as well,” Daryanani said.
Out of all organic materials, Daryanani said they used bamboo because of its soft quality and its breathability.
“It’s very climate-controlled which is very important in the Philippines because of the country’s humidity. Although not everyone has an aircon but everybody wants a thicker and better bedding,” he said.
The price range, he said, is also at par with its cotton counterpart. The company sources bamboo across Asia.
Daryanani said they are targeting the A, B and C market to patronize this innovative product. The company observed a good market response since its launching in May 2019.
He said the new collection complements the growing “green living” movement in the country.
Daryanani said the Filipino market is the most interesting because of the consumer’s tendency to buy anything new but with quality.
“If you go to a more conservative country, the reception or the responsiveness to a new product is not as fast as with Filipinos, who have more impulse to buy. In our initial launch, we depleted 70 percent of the intended stock for that particular store,” he said.
The company is also banking on the country’s robust property market to support the growth of their business. Daryanani said the industry saw a significant growth in the last five to six years.
“The more condominiums that go up, the more Airbnbs, the more hotels, we’re directly aligned with those industries. Other than the retail section of the business, we also have the wholesale and institutional sector which is very important,” he said.
The brand had its grand launch in SM City Cebu on Tuesday, July 23, 2019. (JOB)