TWENTY-FIVE years ago, the founders of Power Mac Center took a leap of faith and put everything on Apple, then a rising foreign brand, by opening the first ever retail store in the country that offers its technology. From being a humble Apple retailer, service excellence and professionalism pushed PMC to become a catalyst for the digital lifestyle revolution in the country.
In celebration of its silver anniversary, Power Mac Center looks back on its involvement in Philippine culture, especially in the realms of music, cinema, business, arts, fashion, photography and entertainment through “Generations,” a series of videos that feature different generations of local industry icons from the Apple community. Shot using the iPhone XS, the series explores how various crafts have evolved with technology over the years.
“When Power Mac Center began as a five-person startup in 1994, harnessing innovation was our main capital. We were dedicated to providing Filipinos with the latest Apple products in the global market. Twenty-five years later, we have grown to over 75 locations nationwide and, more importantly, have built strong relationships with thousands of our customers. These relationships are what we celebrate the most through this campaign,” said Joey Alvarez, PMC director of product management and marketing.
The “Generations” Series
The first installment of the video series highlights the Philippine music industry. The episode features singer, songwriter, and multi-instrumentalist Rico Blanco, together with IV of Spades’ vocalist and songwriter Zild Benitez, who discussed their early beginnings in the industry and how technology advanced their craft.
Benitez, growing up in the age of technology, shares that he started by remixing songs and experimenting on various kinds of music using his laptop, admitting that around 80 percent of his band’s output is still produced from his computer.
“From your computer in your room, you can upload something, where it can result to infinite possibilities. There will be no limitations,” Blanco remarked. “We should take caution in completely relying on technology, however. There’s still nothing that could compare to skill, ideas and taste.”
Every month until November, a new installment of the video series will be out. The second episode features seasoned director Laurice Guillen and up-and-coming filmmaker Samantha Lee, who discussed defying society rules and stereotypes by telling their stories through film. (PR)