Foton opens modern showroom

CAGAYAN DE ORO. Executives and officers of Foton Philippines make a ceremonial gesture on Wednesday, July 31, 2019, as its Cagayan de Oro showroom begins operations in Gusa Highway. (Jo Ann Sablad)

FOTON Philippines has opened its grander and newly renovated two-story state-of-the-art showroom in Cagayan de Oro City located along the Gusa highway.

The showroom building of Foton Cagayan de Oro dealership is situated on a 2,000-square-meter lot and is capable of housing 30 vehicles for display, and a total of 10 bays in its service area.

It also houses parts and accessories counters and a contemporary customer lounge where clients can sit back and relax while waiting for their vehicles to be serviced.

The showroom also boasted its lifter that is said to be the first in its dealerships.

“As our brand grows, we also want our customers to experience how great Foton is when they purchase their vehicles and during the aftersales processes. We want them to feel Foton's welcoming ambiance, and have a hassle-free ownership experience as soon as they enter our dealership,” Foton Cagyaan de Oro Dealership principal Roger Chiu said.

“In terms of building size, this is much bigger than before; in terms of facility, we have the state-of-the-art facility now; and this is the only Foton dealership that is multi-level. This is the first in the Philippines,” said Levy Santos, vice president for sales and marketing of Foton Philippines.

First inaugurated in 2008, Foton Cagayan de Oro serves as the first Foton dealership to be established outside Metro Manila.

It reopened and inaugurated its newly-renovated showroom Wednesday, July 31.

“The inauguration of Foton Cagayan de Oro marks yet another milestone in our persistent commitment to establish fruitful and everlasting relationships with our patrons. We continuously strive to reach our customers in different areas around the Philippines, and deliver world-class Foton products and services by providing an extraordinary customer experience with us,” Foton Philippines president Rommel Sytin said.

The company announced that it is set to open dealerships across the country by the end of the year. The outlets will be offering passenger vehicles including vans, pick-up trucks, and SUV, light-duty trucks, medium-duty trucks, heavy-duty trucks, and heavy machinery, all of which are designed for the increasing demands of various businesses in the region.

“People have confidence in buying our brands because they see facilities like this that we are not a fly-by-night company that you see on the side of the road and then tomorrow they're gone,” Santos said.

“This is one way of saying to the buying public that we are here for the long haul, we are committed in serving you and committed in giving you the right product at the right price,” he added.

In 2018, Foton broke in the top 10 of the whole automotive industry, besting other known brands that have been in the Philippines for more than 20 years.

Foton is the only China brand to enter the top 10. And in terms of truck sales, it is number three in the Philippines.


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