Davao City Tourism Master Plan eyed

Davao City Tourism Master Plan eyed

COUNCILOR Myrna Dalodo-Ortiz will help in the creation of the Davao City Tourism Master Plan.

Dalodo-Ortiz, who heads the committee on tourism of the City Council, said the master plan aims to repackage the tourists' go-to areas.

The councilor discovered that the City only has Davao City Tourism Code.

"The masterplan will help us san tayo papunta, and how we are going address the need for the city to package ourselves from local and foreign tourists," Dalodo-Ortiz said Wednesday, July 31, during the 19th City Council Media Briefing at the City Council.

The councilor's proposal was among those discussed during the Executive and Legislative Agenda meeting last July.

The master plan aims to create a specific strategic development on specific tourism areas such as farm tourism, beach tourism and others.

Ortiz said she wants the package experience patterned after countries that offer tourism experiences from mountains to beaches.

She also said she wants the visitors to experience the farm tour of Davao to showcase the agriculture sector as the next go-to destination in the city.

She added they are awaiting the consultants from the Tourism Infrastructure and Enterprise Zone Authority.

The councilor said the consultation for the master plan will start next year.

City Tourism Operations Office head Generose Tecson, in a previous report, reiterated the need for the city to have a master plan as it covers long-term plans for the city’s marketing, product development, tourism force, tourism budget, financing, government relations, and industry support.

“We have plans for Davao City and we have been very vocal about it. We were already expressing our sentiments na magpadala na ng consultant na qualified to do the master plan since this will become our guide for the next three, five or even 20 years,” Tecson said.

She said the master plan will not only further develop and improve the tourism industry in the city but the neighboring areas as well.

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