‘World without waste’

DAVAO. In this photo (seated from left) are: Davao City Vice Mayor Sebastian “Baste” Duterte and Juan Lorenzo Tañada, corporate and regulatory affairs director; (Standing from left) Marc Cox, stakeholder relations manager, Coca-Cola Beverages Philippines, Inc., Winchester Lemen, owner, Winder Recycling, and John Reyes, regional sales manager, North Central Davao, Coca-Cola Beverages Philippines, Inc. (Contributed Photo)

THE City Government of Davao and Coca Cola Philippines made a commitment to promote a cleaner and greener environment in a ceremonial signing at Magsaysay Park, Davao City last August 2, 2019.

Acting Davao City mayor Sebastian “Baste” Duterte and Coca-Cola Beverages Philippines Inc. (CCBPI) Corporate and Regulatory Affairs director Juan Lorenzo Tañada led the commitment wall signing to signify the support of their respective agencies in strengthening the PET (polyethylene terephthalate) bottle collection and recycling efforts here in Davao City.

After the commitment signing, Coca-Cola officials presented to Vice Mayor Baste the “World Without Waste” installation.

The installation features the brand’s iconic bottle collection bin; a bench made from 1,000 recycled PET bottles and a collection bin made from 600 plastic PET bottles from Winder Recycling Company, a Davao-based partner which gives used plastic bottles a new life by converting them into high-value products, such as school chairs and benches.

“We are excited to be part of the annual Kadayawan Festival not only through celebrating life, health, and prosperity, but also by enriching the festivities through our activities geared toward environmental conservation,” said Tañada.

The lawyer added that they are glad with the warm welcome of the Dabawenyos.

He added that the celebration of Kadayawan is a good opportunity for them to promote a cleaner and greener way of living.

"We hope that this will be the start of a long-term partnership with the Davao City government, which we recognize as a partner in ensuring the welfare of the environment,” Tañada quipped.

The World Without Waste installation here in Davao City can be seen at Magsaysay Park, while the installations at People’s Park, Rizal Park, Botanical Garden, and Sta. Ana Pier will follow.

To encourage more the active participation of the community, Coca-Cola launched the social media campaign, #betterbottlecapchallenge that will run from August 21 to 25.

Contributors will be capturing, through photographs and video, the unique and creative ways on how they deposit their used plastic PET bottles in designated Coca-Cola collection bins, and post it on their social media accounts using the hashtag.

Those who can complete the challenge will receive a Coca-Cola beverage which they can personalize with their names.

On the other hand, Coca-Cola Philippines is also taking part of Kadayawan Festival with exciting activities that will allow Davaoeños and visitors to enjoy.

A Coke Studio concert will be held on August 24 at Sta. Ana Pier that will feature local artists.

The company is committed to help preserving the environment, thus they are thankful for the strong support they got from the local government for their World Without Waste advocacy.


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