Thursday, December 09, 2021

Mindanao expo retains P20-M sales target

DAVAO. The Mindanao Trade Expo (MTE) sa Kadayawan 2019 opened last Saturday, August 10, 2019, at Abreeza Ayala Mall and will run until Wednesday, August 14. (Photo from DTI Davao Facebook)

THE Mindanao Trade Expo Foundation, Inc. (MTEFI) has retained a sales target of P20 million from this year’s Mindanao Trade Expo (MTE) sa Kadayawan to ensure that it will be achieved.

MTEFI executive director Marian Mahinay said in a phone interview Monday, August 12, 2019, that this was also their sales target in 2018.

“Per show we have target sales. Last year, we target P20 million also but we reached more than P23 million. So ngayon, ayaw naming itaas kasi baka hindi naming ma-meet so it is a conservative target but this would be better if ma-surpass ang target this year,” she said.

In a year, the group conducts shows and exhibits during Araw ng Davao, Kadayawan festival, and Christmas season showcasing products of micro, small and medium enterprises (MSMEs). Mahinay, however, said that among the three, MTE during Kadayawan season always records the highest sales.

“Among the three shows, mas madami ang benta for Kadayawan kasi mas maraming tao. For other shows, we only target P10 to P12 million lang,” she said.

For next year, Mahinay said the sales target will depend on the result of this year’s activity.

The MTE 2019 officially opened last Saturday, August 10 at Abreeza Ayala Mall. It will run until Wednesday, August 14.

Among the highlighted products are the cacao-based and chocolate products of some known cacao brands in Davao Region like Wit's Sweets and Savours, Rosario's Davao Artisanal Chocolotes, Cacao Culture, Davao City Chocolate Processors Association, Malagos Chocolates, MS3 Agri-ventures Corp, Cacao de Davao, Nutra Rich, Biao Agrarian Reform Beneficiaries Cooperative (Barbco), Cacao City, Teles Creations, and Chocoloco.

Mahinay said MTEFI supports the city’s effort to further strengthen market linkages and promotion through the City Agriculture Office (CAO) in cooperation with the Department of Agriculture (DA) and the Department of Trade and Industry (DTI).

CAO head Leo Brian Leuterio said in a text message to SunStar Davao Monday that participating in this year’s MTE is one of their strategies “to make agriculture relevant and worthwhile [and] create opportunities for higher value and higher income for farmers and agripreneurs”.

Meanwhile, DTI Davao Regional Director Maria Belenda Ambi said that in order to further push for the development of the industry, there is a need to support the whole value-chain, like its research and development, production, technology, value-adding, product development, and marketing.


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