DUMAGUETE

Guv orders removal of controversial tourism billboard

NEGROS Oriental Governor Roel Degamo has ordered the removal of a controversial billboard promoting a tourism attraction in Bais City which drew flak from netizens who found it "offensive."

Provincial Tourism Officer Myla Mae Bromo Abellana said Tuesday, August 13, that Degamo will no longer issue a statement regarding the billboard as earlier announced, but ordered its removal from its location in Metro Manila.

Abellana said following Degamo's order on Monday, August 12, the billboard, measuring 30 feet by 50 feet, was removed from its location at URC Flour Plant along C-5 Bagong Ilog, Pasig City.

The billboard's photo featured a male foreigner and an Asian woman lying on the floor of the prow of a boat out at sea, surrounded by dolphins.

The intention of the billboard was to promote the famous whale- and dolphin-watching activities in Bais City in Negros Oriental, but many people, in their Facebook comments, said the photo was "sexually suggestive, inappropriate, and putting out the wrong message."

Abellana said the billboard was part of the province's good intentions to promote tourism and in fact, they even borrowed that photo from the married couple in the picture who own a kite-surf school in Zamboanguita, Negros Oriental.

The billboard, which was put up last August 7, is one of three that the Provincial Tourism Office had approved following deliberations with its marketing and promotions team, to be used as marketing tools, she said.

All three billboards cost P1.5 million for two months of outdoor advertising which the Provincial Government paid for, she added. (PNA)


VIEW COMMENTS
DISCLAIMER:

SunStar website welcomes friendly debate, but comments posted on this site do not necessarily reflect the views of the SunStar management and its affiliates. SunStar reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.


Forum rules:

Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent. Do not shout or use CAPITAL LETTERS!

sunstar.com.ph