SKY Cable reported that their pay television (TV) or subscription television is still an amenity in hotels and other businesses despite the penetration of the internet.
During the SkyBiz Growth Series at Seda Abreeza on Thursday, August 15, Sky Cable Mindanao cluster head Allan Fernadez admitted the reliance of businesses nowadays on the internet and the “need for speed, reliability, and high level of customer service and digital marketing”.
“We are highlighting Sky Direct as our Pay TV product. You know, Pay TV, sabi nila wala na, wala ng cable. But no, [the company] do not believe on that because Pay TV is still the safest entertainment,” Fernandez said.
“This is because na-filter out na ‘yung mga napapanuod mo doon than the internet na naka-open na ‘yan. That is why ito ay magiging amenity parin sa mga hotels and businesses,” he added.
Sky Cable company’s corporate division called SkyBiz now caters to the needs of enterprise and micro, small, and medium enterprises in the key cities in the country.
Accordingly, their flagship cable TV service continues to dominate the hospitality market because of its content and HD shows like access to live sports events, blockbuster movies, news and most requested foreign channels.
Meanwhile, Sales Head Mike Arcadio said they have network presence all over the country and even some areas outside the country.
He said 80 percent of top hotels in the Philippines have subscription with Sky Cable.
In line with the company’s mission to empower businesses in achieving sustainable growth, Sky Cable through SkyBiz held a Growth Series seminar with the theme “Embracing Digital: transforming the future of your business”.
The event was participated by over 50 business owners in various sectors in the city. Invited guests are Virtualahan Founder Ryan Gersava, SWITO CEO and founder Glorypearl Dy, and Women Powered founder Mary Rose Ofianga. (LHC)