Local products in the forefront of 'Kahimunan'

Local products in the forefront of 'Kahimunan'

MORE than 200 micro, small, and medium enterprises (MSMEs) displayed their locally-made produce as Higalaay Festival's very own Kahimunan Trade Fair opened to the public at the event center of SM City Cagayan de Oro last August 23.

Kahimunan is an annual marketing event that showcases the products of the five provinces of Northern Mindanao: Misamis Oriental, Misamis Occidental, Bukidnon, Camiguin, and Lanao del Norte.

"Our regional trade fair, we're really very proud because it brings the MSMEs and it brings forward the best products that we have in the region," Eileen San Juan, the City Fiesta Executive Committee chairperson, said.

"Mayor's outlook of Cagayan de Oro is really the hub, because it’s very strategic. So it’s really the marketing hub for our MSMEs," she added.

Featuring the renowned products of the region, Kahimunan 2019 has 39 booths displaying products such as processed food, fashion accessories, homestyle, crafts, wearables, and fresh agricultural products.

"Daghan sa ila gyud nag level up ang ilang mga packaging, ang ilang labels kay every year gatabangan mana sila. Naay mga lain-laing mga trainings para sa pag develop sa ilahang products," San Juan remarked as she shared the improvements of this year's participating MSMEs.

"With the partnership of DTI (Department of Trade and Industry), we see to it that the MSMEs are institutionalized, businesses to be sustainable, and so there are all kinds of support that's coming together with DTi and the local government in really bringing forward and elevating products of our MSMEs," she added.

San Juan also expressed joy as she shared how the products of Northern Mindanao stood out in a number of competitions and programs.

"This is something that we could really support and displaying here during the Higalaay Festival is also a way of promoting," San Juan said.

The Kahimunan Trade Fair will run from August 19 to September 1.

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