Spreading the love for books

The metropolis

HERE’S what reading a book can do—it can be inspiring, empowering and captivating and can sometimes be beyond knowledge and beyond education. For some, a book can even keep you company. Now on its second consecutive year in Cebu City, the Big Bad Wolf book sale successfully took over the IEC Convention Center (IC3), attracting thousands of readers and enthusiasts.

On its VIP day, a day before opening to the public, members of the media and educators were invited for a pre-opening led by Nerissa Dela Peña, Big Bad Wolf Philippines manager; Jacqueline Ng, Big Bad Wolf founder; Cebu City Mayor Edgardo Labella and Toby Florendo, Gawad Kalinga Cebu provincial head for the ribbon cutting ceremony. Special guests in attendance were Rafaelito and Fe Barino.

Spreading the importance of reading and the value of a book, the world’s biggest book sale stocked an impressive range of over a million brand-new books with a mix of different genres at 50 percent to 90 percent off their original price. The Big Bad Wolf book sale has also partnered with an organization namely Gawad Kalinga led by Toby Florendo to furnish GK partner communities, public schools and libraries, while shoppers also had an opportunity to donate books at the Red Readerhood corner during the sale. These donations will be distributed to barangay reading centers, to encourage even more reading not as a luxury item but as a necessity for the less fortunate.

Founded by Andrew Yap and Jacqueline Ng from Malaysia in 2009, the Big Bad Wolf book sale has now travelled to many countries globally and four cities in The Philippines namely Cebu, Manila, Davao and its most recent addition, Pampanga.

Offering an extensive book collection, we can only look forward to the Big Bad Wolf returning next year. The mission is, “to change one book at a time!”


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