BEHIND every successful business is a dedicated team who helps in thriving to reach its current glory.
For 24 years, Sunstar Davao continues remains undisputed as the most read community paper in the city, leaving a mark as a credible source daily source of vital news and information on the happenings within and outside the city, both print and online.
But Sunstar Davao won't be on its current disposition without the marketing team who served as its backbone in the operations.
With its large audience reach, it has also been an avenue for product placement and promotion, of which advertisers could attest.
Like any other business, challenges were inevitable. The print industry was not spared from it when the digital era is slowly outshining the tradition form of media.
Sunstar Davao, however embraced the challenges, and is now secluding their presence into the online community.
"Reality speaking, they say print is slowly dying. But we had found another opportunity to regain ourselves," said Sunstar Davao general manager Tessie Alcoriza.
With Sunstar gearing towards digitalization, Alcoriza finds a wider horizon in exploring marketing opportunities since Sunstar Davao boosted its social media presence.
"What's good about us is that we easily adapted to the changes, and in fact, we embrace the changes now that Sunstar is now into digital platform," she said.
Despite the shift, she said Sunstar branding remains consistent when it comes to its credibility of delivering up-to-date and fearless news gathering, which she boasted as their unique selling to their advertisers.
Alcoriza also shared that Sunstar had helped their advertisers, especially those who are starting up, to be successful in their current business.
"We do not just promote our local advertisers locally. We also market them in the global scale," she said.
While for Sunstar Davao marketing manager Romeo Castañeto, the hunger for creative concepts keeps the paper standout from others.
“We always innovate. Our marketing team is not stagnant,” Castañeto said.
He also said print and social media had continuously been a perfect combo for advertorial promotion, which he thinks would suit well in the coming years.
With the success of Sunstar Davao in adapting to drastic changes, Castañeto said the boat is in smooth-sailing for the publication for years to come.