Sunday, October 17, 2021

Valuing brand partners

APART from telling people’s stories, SunStar Davao has also helped hundreds of homegrown and multinational brands in conveying their messages to the community that they serve.

SunStar Davao’s top brand partners shared their experience with the company through the years.

Aboitiz Power Corporation said Sunstar Davao has been an invaluable partner in telling Mindanao their stories for years.

“They have been instrumental in helping us fulfill our purpose of advancing business and communities,” the power company shared in a statement.

Santos Land Development Corporation, a homegrown developer and long-time SunStar Davao advertiser, wished to continue the fruitful partnership with the company.

“We trust SunStar Davao. It has never failed me and my expectations through the years. It really served the people of Davao and the whole of Mindanao. We are very grateful for your services throughout the years and wish you more fruitful and wonderful years to come,” SLDC Sales and marketing manager Estela Aguilos said. She added that the media firm’s contents are varied, educational, and entertaining while the print layout is well-thought of and well-designed.

Another homegrown developer Escandor Development Corporation also echoed this sentiment saying SunStar Davao has been a valuable partner in doing business in Davao City.

Another top advertiser is Eden Nature Park and Resort. The resort shared SunStar Davao plays a significant role as a catalyst for the promotion of Davao tourism.

“SunStar Davao promotes Davao City effectively to the world. It also plays a role to the rise of awareness that Davao City is an admirable place to invest and play,” Eden Nature Park and Resort said.

Malagos Garden Resort, for its part, congratulated SunStar in its efforts of telling stories that matter and make great impact in the daily lives of people.

Davao Doctor’s College also appreciates the company’s help in building the kind of institution it is today

“A hearty congratulations to the management and staff of SunStar Davao on its 24th anniversary. May our collaboration and partnership be strengthened even more as the years go by,” DDC said in a statement.

Its hospital also reiterated other advertisers’ observation that SunStar Davao is a big help in promoting their businesses.

“We prefer SunStar Davao for our ad placement as it has a wide readership. Most of our patients and doctors read SunStar Davao,” Maria Melissa Anino, Davao Doctors Hospital corporate communications manager, said.

For Global Eyecare Center, SunStar Davao is the only local newspaper that gives them the opportunities to talk all about their products especially since many still do not know about the modern technology in correcting refractive errors.

“We choose to place our print in Sun Star Davao because they are the best news print in Davao. Also, SunStar gives us opportunities to talk about our products and services in great detail through their articles,” Dr. Lareen Dawn Tan, one of the center’s managers and doctors said.

For Ateneo de Davao University, of SunStar Davao’s long-time advertisers, SunStar Davao’s impartial treatment of press releases and advertisements is what made them stick with the local newspaper company through the years.

“SunStar Davao is top of mind for us in placing advertisements and press releases because of their wide reach and good layout design. Also because their unbiased treatment of PRs and ads. They truly do not prioritize any institution against another,” Virgilio Martin J. Castillo, consultant for recruitment and promotions of Addu, said.


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